Travel Wordsmith

I have more than 16 years experience in marketing and public relations for both nonprofit agencies and for-profit businesses. I have an M.S. in Tourism and a B.S. in Business Administration and have worked in destination marketing, as director of a convention & visitors bureau, for nine years. I work with a variety of businesses in the travel and hospitality industry. I have experience providing marketing and public relations assistance and strategic planning and implementation to businesses ranging from one-person entrepreneurs to five-diamond resorts.

I have great contacts with partners and professionals in the tourism and hospitality industry. I have experience on both sides of public relations-as a writer and as a public relations executive. I am passionate about my work and confident in my skills.

Services include:

  • Strategic planning and implementation
  • Destination marketing and branding
  • Educational Seminars and Workshops
  • Public Relations - Press kit, press releases, media calendar, strategies, story ideas, annual plan of work
  • Coordination of Press Familiarization Trips: Group & Individual
  • Creation of online image libraries
  • Consulting - marketing campaigns, brand identity
  • Content and distribution of electronic newsletters, Web site content, brochure copy
  • Internet marketing -social media networking

Awards

  • Rising Star Award (Destination Marketing) - first year of CVB's existence - NC Association of CVBs
  • Platinum Award (Communications) - first year of CVB's existence - NC Association of CVBs
  • Gold Award (Communications) - Electronic newsletter NC Association of CVBs
  • Certification as a Tourism Marketing Professional (Southeast Tourism Society)
  • County Administration - University of North Carolina, School of Government
  • Award for Excellence from Travel and Tourism Research Association - 1991 for research study in graduate school

Resume and references available upon request.

 

Specialties

Culinary

Lifestyle

Travel Industry

Green/Eco-Travel

Adventure

Spa, Solo, Senior Travel

 
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