I have more than 16 years experience in marketing and public relations for both nonprofit agencies and for-profit businesses. I have an M.S. in Tourism and a B.S. in Business Administration and have worked in destination marketing, as director of a convention & visitors bureau, for nine years. I work with a variety of businesses in the travel and hospitality industry. I have experience providing marketing and public relations assistance and strategic planning and implementation to businesses ranging from one-person entrepreneurs to five-diamond resorts.
I have great contacts with partners and professionals in the tourism and hospitality industry. I have experience on both sides of public relations-as a writer and as a public relations executive. I am passionate about my work and confident in my skills.
Services include:
- Strategic planning and implementation
- Destination marketing and branding
- Educational Seminars and Workshops
- Public Relations - Press kit, press releases, media calendar, strategies, story ideas, annual plan of work
- Coordination of Press Familiarization Trips: Group & Individual
- Creation of online image libraries
- Consulting - marketing campaigns, brand identity
- Content and distribution of electronic newsletters, Web site content, brochure copy
- Internet marketing -social media networking
Awards
- Rising Star Award (Destination Marketing) - first year of CVB's existence - NC Association of CVBs
- Platinum Award (Communications) - first year of CVB's existence - NC Association of CVBs
- Gold Award (Communications) - Electronic newsletter NC Association of CVBs
- Certification as a Tourism Marketing Professional (Southeast Tourism Society)
- County Administration - University of North Carolina, School of Government
- Award for Excellence from Travel and Tourism Research Association - 1991 for research study in graduate school
Resume and references available upon request.
|
|
|
|
Specialties
Culinary
Lifestyle
Travel Industry
Green/Eco-Travel
Adventure
Spa, Solo, Senior Travel
|